FREQUENTLY ASKED QUESTIONS
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IS THE PRODUCT ALREADY ON THE MARKET?
No, we are planning to go on the market in 2024. Until then, you are welcome to contact us to request a testing sample or discuss collaboration options.
HOW CAN I REQUEST A SAMPLE?
Please use the form on the website to request a sample for testing. You will be able to find it under 'Our Product' page.
IS NATU.RED GMO?
No, the first product we will bring to the market, does not involve genetic engineered organisms.
WHAT ARE THE BENEFITS OF NATU.RED?
Natu.Red can benefit and solve different pains across the food industry. In the plant-based food area the shift from using existing natural colorants can enable the customers to replace Beet Root, Paprika, Annatto, Lycopene or Anthocyanins and get a heat and pH stable color. In the Dairy and Beverage industries needs for replacing carmine and to become vegan can be met. And in the Meat Industry, Natu.Red allows to replacing nitrite (due to regulation).
Check application section the website for more details in each category.
WHAT ARE THE BENEFITS FOR YOUR CUSTOMERS?
A natural product that is sustainably produced.
ARE THERE ANY APPLICATIONS OUTSIDE HUMAN FOOD?
Aside from creating large benefits for the food industries, our filamentous fungi can also be used for other applications such as pet food and cosmetic products.
IS NATU.RED COST COMPETITIVE?
The production of Natu.Red color scales extremely well, and the raw materials are cheap and abundantly available at almost every food production facility on earth. At commercial-level volumes, Fermented Red color will be produced at a cost that is highly competitive in comparison to other natural colorants (including carmine) on the market.