FREQUENTLY ASKED QUESTIONS
We’re Here to Help
ARE YOUR PRODUCTS ALREADY ON THE MARKET?
No, we are planning to go on the market in 2025. Until then, you are welcome to contact us to request a testing sample or discuss collaboration options.
HOW CAN I REQUEST A SAMPLE?
Please use the form on the website to request a sample for testing. You will be able to find it under 'Our Product' page.
IS NATU.RED® OR SUSTAINLY.RED® GMO?
No, the first products we will bring to the market, do not involve genetic engineered organisms.
WHAT ARE THE BENEFITS OF NATU.RED® AND SUSTAINLY.RED®?
Natu.Red® can benefit and solve different pains across the food industry. In the plant-based food area, the shift from using existing natural colorants can enable the customers to replace Beet Root, Paprika, Annatto, Lycopene or Anthocyanins and get a heat and pH-stable color. In the Dairy and Beverage industries needs for replacing carmine and to become vegan can be met. And in the Meat Industry, Natu.Red® allows to replacing nitrite (due to regulation).
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Sustainly.Red® is also pH and heat-stable which makes it adaptable to different applications and production methods. It has already been tested in textile applications in which it proved to be superior to washing, rubbing and preparation fastness.
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Our production methods also offer stable and transparent supply chains and high scalability levels to accommodate all levels of demand.
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Check the application section of the website for more details in each category.
WHAT ARE THE BENEFITS FOR YOUR CONSUMERS?
Consumers will get visually attractive products with original colors that are naturally produced. Our sustainable and transparent production process and supply chain will also answer the needs of eco-conscious consumers.
ARE THERE ANY APPLICATIONS OUTSIDE HUMAN FOOD?
Outside human food, Natu.Red® is also being tested in pet food. As consumers' health concerns extend to their beloved animals, pet owners look for more natural alternatives and ingredients.
Moreover, our product Sustainly.Red® is developed especially for producers outside of the food and beverage industry. It has been tested in applications like textile and cosmetics, and we are continuously exploring other application areas.
IS NATU.RED® AND SUSTAINLY.RED® COST COMPETITIVE?
The production of our colors scales extremely well, and the raw materials are cheap and abundantly available at almost every food production facility on Earth. At commercial-level volumes, Natu.Red® and Sustainly.Red®  will be produced at a highly competitive cost compared to other natural colorants (including carmine) on the market.